SoMePoster launches as a low-cost Facebook scheduler for small businesses

SoMePoster has launched in Aalborg as a scheduling tool aimed at small businesses that publish on Facebook and across dozens of other platforms. The product starts at $7 a month and adds cross-posting, AI drafting, and agency features for teams that want to manage more channels from one dashboard.

Why it matters: - Small businesses often need to post to Facebook, a blog, a newsletter, and niche platforms without wasting time on separate logins and duplicate workflows. - SoMePoster is positioning itself as a lower-priced alternative to established social media schedulers while supporting more long-tail publishing destinations. - The launch could appeal to local businesses, solo operators, and small agencies that need a single tool for social publishing across multiple channels.

What happened: - SoMePoster publicly launched a social media scheduling and cross-posting platform for small businesses. - The tool is based in Aalborg, Denmark, and is available at someposter.ai. - Founder Jesper Nissen built the product after spending time managing two-factor authentication, passwords, and browser tabs while posting the same update to multiple accounts. - Nissen said the product is meant to be a simpler and cheaper alternative to Buffer and Hootsuite.

The details: - SoMePoster lets users write one post, attach media, hashtags, and links, then publish immediately or schedule it for later. - The platform currently lists 35 connected destinations. - Supported destinations include Facebook, Instagram, X, LinkedIn, YouTube, TikTok, Pinterest, Threads, Bluesky, Mastodon, Nostr, Telegram, Slack, Discord, Mailchimp, WordPress.com, self-hosted WordPress, Blogger, Ghost, Dev.to, Telegraph, Webflow, Wix, Shopify, Google Business Profile, Notion, Micro.blog, LiveJournal, Google Drive, Diigo, Raindrop, Pastebin, Directify, n8n, and Make.com. - SoMePoster can apply one schedule across selected platforms or set a separate time for each destination. - Facebook posts can place outbound links in a first comment rather than in the post body. - Multiple nested comments can be attached to one post. - Commenting can be enabled on Facebook while disabled on other platforms. - A Facebook update can be published at the same time as posts on blogging and documentation platforms such as Blogger, Ghost, Dev.to, Telegraph, Notion, and Micro.blog. - The product can review up to 12 months of Facebook Page posts, including likes, comments, and shares, and use that history in AI Studio to draft follow-up posts. - Built-in AI can generate captions, hooks, and platform-specific copy from a short brief, including tone, length, hashtags, and emojis. - Users can manage multiple brands or companies in one account, invite virtual assistants, and publish across a client’s connected accounts in one action. - The company says posts can also be scheduled, edited, and reviewed from ChatGPT or Claude through a Model Context Protocol connection.

Between the lines: - The product’s pitch suggests SoMePoster is targeting businesses that publish beyond social media and need support for blogs, newsletters, and automation tools. - The long destination list suggests the company is trying to win users who feel overlooked by larger schedulers that focus on mainstream social networks. - The emphasis on first comments, AI drafting, and assistant access suggests the product is built for lean teams that want to move faster with fewer tools.

What's next: - SoMePoster is available now, with pricing starting at $7 per month. - Higher-priced plans add more connected accounts and features such as AI Studio, RSS automations, comment moderation, and assistant access. - An agency plan listed at $79 per month includes 75 accounts and unlimited posts. - The company says screenshots and product walkthroughs are available on request.

The bottom line: - SoMePoster is betting that small businesses want a cheaper, simpler scheduler that does more than Facebook and X.